by Gian Trotta, WCBS880.com

In their continuing efforts to get the word out that drunk driving won't be tolerated, Nassau Country police have initiated a pilot program featuring talking urinals, WCBS 880's Sophia Hall reports.

The Wizmark Urinal Communicator is a plastic cover that that rests just above the urinal's drain. It boasts a 3.5-inch plastic screen that displays lenticular images -- digital files that have been specially prepared and then printed onto the back of a thin transparent lens material.

According to its manufacturer, "The device automatically recognizes the presence of a 'Visitor' and after a brief delay allowing the viewer to get properly positioned, proceeds to emit a very audible pre-recorded 15 second message stating "Hey you Yea You, having a few drinks? Then listen up!

"Think you had one to many then it's time to call a cab or call a sober friend for a ride home. It sure is safer and a hell of a lot cheaper than a DWI. Make the smart choice tonight, don't drink and drive," the message continues.

The Wizmark -- which was paid for by DWI fines -- is being be distributed free to bars located Nassau County.

Click on the audio link at right for more details.

Image: An example of a Wizmark used for advertising purposes (Courtesy Wizmark Corp.)