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NY's MoMA Undertakes Large Ad Campaign Displaying Reproductions In Subway

NEW YORK - FEBRUARY 12: Riders stand in front of reproductions of famous artwork in the Atlantic Avenue subway station February 12, 2009 in the Brooklyn borough of New York City. The Museum of Modern Art has installed 58 reproductions of pieces from their permanent collection, by artists including Picasso, Matisse, and Hopper, for the underground promotional campaign which runs through March 15th. (Photo by Mario Tama/Getty Images)

Posted: Wednesday, 24 June 2009 2:22PM

Subway Renaming In Brooklyn

BROOKLYN, NY (WCBS 880) -- For the first time, the MTA has sold the naming rights to one of Brooklyn's most popular subway stations.

Barclays is set to pay the MTA four million dollars over 20 years in order to put its name on the Atlantic Avenue-Pacific Street station.

LISTEN WCBS 880 reporter Rich Lamb spoke with Straphanger's Gene Russianoff, who acknowledges the difficult economic climate that the MTA is in, but thinks the new advertising decisions may be uncomforting to travelers.

"I think some riders are a little weirded out by all of the new advertising strategies of the Transit Authority. They put ads on the sides of subway cars, they put them on the bars of the turnstiles. It feels like they maybe they will put a Coca Cola ad on the back of the Chairman of the MTA," says Russianoff.