NEW YORK (AP) -- New York City officials want drivers and cyclists to watch out for each other -- saying it will reduce the number of car-bike crashes.
The city's transportation commissioner, Janette Sadik-Khan, today announced a $1 million bicycle safety [SILive] campaign that you'll be seeing on bus shelters, kiosks and in print and broadcast spots.
The campaign was created pro bono by the ad agency Publicis. ``Avoiding a crash comes down to one simple action,'' one ad reads. ``Look.''
Sadik-Khan said that 300 cyclists were seriously injured last year, 94 percent of them due to inattention or failure to follow traffic signs.
The city is aiming to boost bicycle ridership by adding bike lanes [Streetsblog] and giving away thousands of free helmets. Nearly 70 miles of bike lanes were installed citywide this year.
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